We created a two virtual try-ons for the Ray-Ban x Meta smart glasses, showcasing all models and colors, as well as the tech specs.

The Ray-Ban Meta collection combines the latest in wearable tech with the iconic Ray-Ban designs, to keep you connected wherever you go.

And what better way to introduce and promote the next step in smart eyewear than via augmented reality?

So we created two effects: a virtual try-on with two models and multiple colors, as well as an effect in which you can discover the tech features they bring to the table!

→ View the virtual try-on on Instagram

Virtual try-on

For the try-on, we recreated both the Wayfarer as well as the Headliner model in AR as realistically as possible, including light reflections.

Pick your favourite model and one of the many fashionable colors, and instantly see which suits you best!

High tech features

Besides the try-on, we also worked on a way to reveal the high tech features via an Effect.

With a visual prompt to tap on the glasses at different spots, each feature reveals itself visually as well: from live streaming and enhanced open ear audio, to AI assistence and ‘just’ taking pictures – these glasses got it all!

We also created AR ads to promote the Effect. Via the advertisement on Meta platforms, you could activate the AR try-on with both models and all colors, in just one click!